17 October, 2011

Voluntary sector specialists Amazon PR have been appointed by WRVS to lead a major campaign to engage further with communities across the nation.

WRVS, the charity that works to make Britain a great place to grow old, selected Amazon after a competitive pitch process. Details of the project are currently under wraps, with a launch being planned for early 2012.

Amazon will support WRVS in shaping the initiative, developing the identity and marketing materials, recruiting delivery partners and undertaking a national media campaign.

Verity Haines, WRVS Executive Director of Fundraising and Engagement, said:

‘This is an important and timely initiative that will extend WRVS’s impact and reach, while making a tangible difference within communities.’

Amazon’s Managing Director Louise Morriss said:

‘We’ll be working closely with the WRVS team to develop and deliver what will be a long-term programme for the charity.’

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