Amazon to work on Build Africa appeal

Amazon to work on Build Africa appeal

International development charity Build Africa has appointed Amazon to help develop and deliver a major new fundraising campaign.

Launching in spring 2014, the appeal will raise funds for a new early learning project in Uganda, to ensure children do better at school.

Amazon’s team is involved in coming up with the campaign concept and content, communications planning, and implementing the PR programme.

Sam Harris, Build Africa’s campaign manager, said: “This is an exciting time for Build Africa and we are delighted to be working with Amazon to reach new audiences through our early learning campaign in 2014”.

Build Africa works in rural Uganda and Kenya to help children and their communities escape poverty through education and income generation projects.