1 December, 2014

Comms teams across all sectors are talking more these days about narrative, and less about USPs and key messages.

Charities have always been good at telling stories about people they help, to engage supporters and influence policy-makers. In our sectors storytelling isn’t new, but the media has become more fragmented and people now want to be part of a conversation rather than a passive recipient of information. The way we develop and tell our stories needs to keep pace.

Of course some stories and some storytellers are better than others. What is it that makes a story powerful? How do you get it right? How can storytelling help you achieve your organisational goals?

These questions and many others will be addressed at a CharityComms seminar on 22 January in London. Amazon is supporting this event, to help charities communicate as effectively as possible and increase their impact.

Amazon’s Kirsty Kitchen will be speaking about why storytelling is important and how you can get it right. Book your place now.

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