6 February, 2018

Forces in Mind Trust (FiMT), which works to ensure ex-Service personnel successfully transition to civilian life, has appointed Amazon to provide strategic communications and influencing services following a competitive tender.

Established in 2012 with a £35 million endowment from the Big Lottery Fund, FiMT awards grants, commissions research and supports projects that deliver long-term solutions to the challenges faced by the Armed Forces Community.

We will be working in partnership with long-standing colleagues in the public affairs team at law firm Bircham Dyson Bell. The initial contract is for 18 months.

Ray Lock, Chief Executive of Forces in Mind Trust, said: “We established last year that we could achieve greater impact with our work if we invested more effort in developing our influence, particularly at the strategic level. It’s an exciting time for the Trust, and we’re looking forward to working with Amazon PR to help us achieve our objectives of enabling all ex-Service personnel and their families lead fulfilled civilian lives”.

Louise Morriss, Amazon’s Managing Director, said: ‘FiMT’s work is vital in shaping the support that is available to people leaving the Forces and we fully support the organisation’s strategic vision. We are delighted to be working with the FiMT team to help strengthen their voice and extend their influence.’