24 March, 2011

Amazon has been appointed to work with national charity Action for Kids on its ‘Magic Marathon’ project.

The Magic Marathon will see extraordinary fundraiser Lloyd Scott take on the London Marathon course face-down in a 9ft long costume of Brian the Snail, one of the characters in 70’s TV series The Magic Roundabout. He’ll be accompanied around the course, at a pace of a mile a day, by other characters including Dillon, Zebedee and Florence.

Action for Kids works with children and young people with physical and learning disabilities. It provides mobility aids, work-related learning and family support services. The Amazon team has been brought in to work specifically on this project.

Amazon’s senior consultant, Lisa Pettifer, says "This is a very exciting campaign for us to be part of. Lloyd is a veteran of amazing fundraising challenges but this event is possibly his most difficult yet. We will be making sure the Magic Marathon captures the nation’s interest and inspires people to make donations to this very worthy cause."

Here’s Lloyd and the rest of the Magic Marathon team at today’s photocall outside the Queen’s House, Greenwich, London.

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