Famous faces: Harnessing the PR power of celebrity

Famous faces: Harnessing the PR power of celebrity

When you ask a charity comms professional about their wish list, it’s safe to assume that a high-profile, engaged celebrity supporter will be pretty high up there.

It’s true they are worth their weight in gold.

We recently had the pleasure of working with the fabulous literacy charity Beanstalk and its Ambassador Dan Snow.

Dan was everything you could want in a supporter: engaged in the issue, an enthusiastic advocate of children’s literacy, and willing to help with interviews and content requests even in the face of tight deadlines.

And importantly, he was of interest to the media!

We worked with friendly freelancers as well as our contacts at national newspapers and supplements and secured high-value coverage in the broadsheets and mid-market tabloids. Features appeared in the Sunday Times Magazine, Telegraph Magazine, The Daily Mail, Express, Good Housekeeping and Sainsbury’s Magazine.

Connecting the right celebrity to your cause can help secure the media’s interest and unlock new levels of public awareness. However, managing those important relationships is time consuming and it’s not without risk.

For tips on choosing the best person for your cause and making the most of a famous face, read our Intro to working with celebrities, and let us know about your own experiences.