28 August, 2020

Amazon PR has been appointed by the National Care Forum – the voice for not-for-profit care providers – to provide PR support for Here to Care. The campaign has been developed to profile the incredible work care home providers and care staff are doing in the face of the Covid-19 pandemic.

Amazon has been working closely with the inhouse team and NCF’s members to develop the campaign concept and messaging and tell stories from the frontline as well as thought leadership activity showcasing the work of the sector during unprecedented times.

Vic Rayner, Executive Director of the National Care Forum, says:

“24 hours a day, seven days a week, care home providers and staff have continued to provide world beating care under the most challenging circumstances. The campaign recognises these efforts and it’s fantastic to have Amazon on board to ensure these stories are told through the media.”